A BRAND NEW DAY
Wednesday, 16 July 2025
Serve Before You Sell
Dear Friend,
Over the past few weeks, a few of my close friends have asked,
“Are you being paid for all this free information and free training? Are you actually making money?”
The Igbos in Nigeria understand the principle of Apprenticeship because they understand the principle of Sowing and Reaping! Each trader serves as Mentor to younger ones in pre-agreed years of Apprenticeship.
After their years as "Apprentices," the Mentors generously "settle" their Mentees into their own business. You reap what you sow if you serve well or not.
The concern of my friends is very genuine, and they mean well.
After all, in today’s digital age, it seems like everyone is trying to sell you something:
* A product.
* A service.
* A course.
* A dream.
But here’s the truth that the smartest entrepreneurs already know:
> Service sells better than sales.
> "He who waters others, shall himself be watered!"
When people know you care, they listen.
When people sense your heart, they trust.
And when trust is built, income follows — naturally.
🎯 If your first instinct is to offer value —
* To answer questions before they’re asked…
* To share insights, solutions, or encouragement…
Then you’re already building a brand that people won’t forget easily.
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📌 Ask yourself today:
* Who am I helping?
* What problem am I solving?
* How can I serve before I speak of being paid?
One of Ireland’s senior, experienced and deeply respected Christ Apostolic Church pastors, Pastor Isaac Adewola, used to run free training sessions on Sales Principles.
He introduced the late Zig Ziglar to us.
Zig was a legendary speaker, sales trainer, and author. And yet, one of his most powerful quotes was not about selling. It was about serving:
> “You can have everything in life you want if you will just help enough other people get what they want.”
Coming from a sales expert, this may sound ironic. But it is deeply biblical.
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🙏🏽 Look at these timeless principles:
💃🏾 “A generous person will prosper; whoever refreshes others will be refreshed.”
💃🏾 “Give, and it will be given to you — a good measure, pressed down, shaken together and running over…”
> Helping others is like planting seeds.
* Some will bloom quickly.
* Others take time.
But when you plant one good seed, your harvest can return in tens, hundreds, and even in thousands.
Many people may wish to reap what they did not sow. That is to be expected.
Yes! Some people may use you.
Some may give little in return.
And yes, some seeds yield nothing.
But why should that be your focus.
Do you imagine that the farmer does not know that some seeds will yield no harvest? Yet, daily, he goes out with seeds to plant. 🪴🤔
Keep sowing anyway.
> Because what YOU sow, you WILL reap.
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📣 People are not just buying your offer....
They’re buying into your spirit, your attitude, and your intention.
These things are contagious.
And they are powerful.
> Sow before you reap.
There is seed time.
And there is harvest time.
Both are two parts of one Law of Nature.
But, if you don’t sow…
there’s simply nothing to harvest.
So I encourage you today:
💥 Start small.
💥 Stay real.
💥 Serve deep.
That’s how you sell with grace.
That’s how you build lasting success.
That’s how you build a life of impact.
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💬 QUOTE OF THE DAY
> “Long-lasting business is not built on pressure, but on presence.
Serve first. The rest will follow.”
~ Dr. Yinka Dixon
Life Transitions Coach | Ministry Leader | Author & Trainer.
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#BrandNewDay #ServeBeforeYouSell #ValueFirst #NewBeginningsQueen #FaithAndBusiness
#DigitalClarity #PurposeDriven #KingdomEntrepreneur #ContentWithImpact #LifeTransitionsCoach
#YinkaDixon
#BusinessWithIntegrity #DailyInspiration #MarketplaceMinistry
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